Grzegorz Borkowski is a designer who loves exploring his creative potential before channelling it into a real-life design process. In the plethora of concepts that his thinking generates, from abstract to familiar, elusive to well-defined, his designer’s mind emerges to orchestrate the ever fighting notions for an innovative product. He believes that each new product should be incrementally better that those that precede it. In his design thinking, he puts the user at the forefront. His mission as a designer is to make our lives better by not enforcing but rather facilitating good, responsible practices with products that surround us.